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Sort Order Experiments are now generally available

We're excited to introduce Sort Order Experiments, a powerful new feature that allows you to A/B test different sort orders on your collection pages.

What's New

  • Create experiments to test variations of your sort orders
  • Target specific collection pages for testing
  • View detailed metrics including views, clicks, add-to-carts, and conversions
  • Make data-driven decisions about which sort orders perform best

Benefits

  • Optimize your collection pages based on real customer behavior
  • Increase conversion rates by finding the most effective product ordering
  • Test hypotheses about which sort strategies work best for your store
  • Gain insights into how different sort orders affect customer engagement

Getting Started

  • Navigate to the Experiments section of the Sort Order edit page.
  • Create a new experiment.
  • Choose which collection pages to target
  • Start the experiment and monitor the results
  • When you have sufficient data, implement the winning sort order.

Technical Details

Experiments use a sophisticated statistical model to ensure fair traffic distribution and accurate results. The system automatically calculates confidence levels to help you determine when you have enough data to make a decision.

ChangedMerchandisingExperimentsGeneral Availability