BLOCKS

Smart recs for every surface

Different recommendation strategies for every placement on your store. Fallback chains so widgets always fill. Performance data per block. Built into Layers.

Smart recs for every surface product graphic

How fallback chains work

Primary returns 3 products but the widget needs 6? Fallback fills the rest.

PDPBlock surface
Frequently boughtPrimary / Behavioral
ComplementaryFallback / Similarity
Best sellersAppend / Popularity
Layers doesn't just merchandise, it also finds the strategy and provides unparalleled control, all while saving me hours I didn't know I was losing!
~

Brittany Csik, eCommerce Manager, Negative Underwear

Layers was the first time we were able to create the kind of sort orders we were used to having in Salesforce. We saw a pretty immediate impact on conversion rate.
~

David Cost, VP of eCommerce, Rainbow Shops

Layers doesn't just merchandise, it also finds the strategy and provides unparalleled control, all while saving me hours I didn't know I was losing!
~

Brittany Csik, eCommerce Manager, Negative Underwear

Layers was the first time we were able to create the kind of sort orders we were used to having in Salesforce. We saw a pretty immediate impact on conversion rate.
~

David Cost, VP of eCommerce, Rainbow Shops

STRATEGIES

Different logic for every page

Product pages run Frequently Bought Together or Viewed Then Bought, built from real purchase data. The cart runs Free Shipping Picks: products sized to close the gap to the threshold. The homepage runs trending items or best sellers. Each surface picks its own strategy and fallback chain.

Strategy Configuration

Pick the primary strategy. Set the fallback chain. Configure min and max product counts. Blocks that don't meet the threshold don't render.

Free Shipping Picks

Cart at $68, threshold at $75. Blocks surfaces products priced around $7-$12. Updates in real time as the cart changes.

What you get per block

Context-Aware Strategies

Purchase patterns on product pages, free-shipping picks in the cart, trending items on the homepage. Each surface runs its own strategy.

Fallback Chains

Primary returns too few? Fallback fills the rest. Widget always full.

Interaction-Based Strategies

Frequently Bought Together, Viewed Then Bought, Also Viewed. All from real behavior.

Free Shipping Picks

Products sized to close the free shipping gap. Updates as the cart changes.

Rules and Safeguards

Set min and max product counts. Blocks that don't meet the threshold don't render.

Performance Tracking

Impressions, clicks, conversions, revenue per block.

IMPLEMENTATION

One dashboard, every placement

Product pages, collection pages, cart, homepage, search results, 404 pages, custom landing pages. Drop the block widget into your theme, point it at a block ID. Strategy selection, fallback chains, and safeguard evaluation are handled.

Blocks Dashboard

Every recommendation placement across your store in one list. Strategy, fallback chain, and status visible.

Performance Sheet

Per-block KPIs with trend lines. Position effects. Top-performing products. Data you need to decide what to keep, change, or kill.

Save up to $200,000 annually

Switch to Layers and save ~50% compared to other enterprise platforms, without losing a dollar in revenue.

Cost savings based on real-world onboarding data. Results vary by volume and features utilized.