Layers Blog

Collection pages guide how shoppers move through a store, yet most brands leave their sort order untouched.

In 2025, e-commerce personalization has become essential for staying competitive. AI-powered personalization uses machine learning and real-time data to offer each customer tailored product recommendations, content, and experiences. As shoppers expect more relevant and personalized interactions, businesses are investing in advanced platforms that can quickly process large amounts of data and adjust experiences on the fly. This review looks at the top e-commerce personalization platforms for 2025 to help you find the right fit for boosting conversions, building customer loyalty, and growing your personalization strategy.

E-commerce product discovery is changing quickly as AI-powered visual search becomes more advanced. By 2025, merchants using these tools will lead a shift toward easier, image-based shopping instead of relying on keyword searches.

Choosing the right smart search app for your Shopify Plus store can make a big difference in your conversion rates, customer satisfaction, and revenue. With so many options out there, it’s important to know your needs, look at key features, and think about future growth. This guide will help you find a smart search solution that improves product discovery and delivers real results for your business.

Leaving Salesforce Commerce Cloud for Shopify is a decision more and more brands are making, but this move is not free of pitfalls. It means giving up familiar (and critical) search and merchandising functionalities.

Layers is the only Search and Merchandising platform built exclusively for Shopify Plus. Our next-gen platform serves enterprise-level Shopify Plus users with large catalogs, at a fraction of the cost of competing tools. Layers currently powers hundreds of millions of dynamic requests daily (and growing quickly!).