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Similar Products Are Now Variant-Aware
Similar Products recommendations now take the specific variant a shopper is viewing into account, instead of averaging across every variant of a product. Looking at a red jacket now surfaces other red-leaning items, not whatever the product's full color range happens to average out to.
If a variant doesn't have enough of its own signal to work with, Similar Products falls back to the product-level match automatically, so recommendations are never empty. This is on by default for product-anchored Similar Products blocks — no setup required on your end.
FeatureRecommendationsSimilar ProductsVariantsPersonalization