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Similar Products Are Now Variant-Aware

Similar Products block on a product page showing recommendations matched to the selected red variant rather than the product as a whole

Similar Products recommendations now take the specific variant a shopper is viewing into account, instead of averaging across every variant of a product. Looking at a red jacket now surfaces other red-leaning items, not whatever the product's full color range happens to average out to.

If a variant doesn't have enough of its own signal to work with, Similar Products falls back to the product-level match automatically, so recommendations are never empty. This is on by default for product-anchored Similar Products blocks — no setup required on your end.

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