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Sort Order Experiments (Beta)

Sort Order Experiments card showing a control and challenger sort order with conversion rates, lift, and confidence

Stop guessing which sort order performs best.

Sort Order Experiments (Beta) let you A/B test a sort order against one or more challengers on real shopper traffic. Layers assigns each shopper to a group, keeps them there for the life of the test, and reports conversion, add-to-cart, and revenue lift with statistical confidence — so you can pick a winner from actual behavior instead of a preview snapshot. Every experiment is also queryable directly in LayersQL via the new experiment_id and experiment_group dimensions.

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FeatureMerchandisingSort OrdersExperiments