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Arrival Channel, Referring Site, and Landing Page Targeting
Layers now sorts every visit into an arrival channel: organic search, paid search, AI assistant, social, paid social, email, SMS, affiliate, referral, or direct.
Under Traffic > Arrival you can target by Channel, Referring Site, and Landing Page. For example, show a different block to shoppers who came from an AI assistant.
Visits without UTM tags now fill in Source and Medium from the referrer, so a Google search matches source google and medium organic. Your own domains and checkout don't count as referrals.