Changelog
What's newin Layers
Product updates for teams building faster discovery, sharper merchandising, and better storefront experiences.
Latest updates
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Customer Segment Targeting
Target shoppers by the Shopify customer segments they belong to, synced automatically and resolved for every signed-in visitor.
Click Source Targeting
Target shoppers by the ad network or platform their landing link came from — even when the link carries no UTM tags.
Contextual Targeting for Merchandising Rules
Target merchandising rules using real-time shopper session context.