Hidden Products

Keep a product live in Shopify while keeping it out of discovery.

Hidden product rules let you remove specific products from search, collection pages, or recommendation blocks without changing anything in Shopify. Build conditions from any catalog attribute — product type, tags, price, vendor, inventory — and target exactly one surface per rule, so a product can stay out of search while still appearing in a hand-curated collection or "similar products" block. A preview panel shows which products a rule would match before you turn it on, and eligibility recomputes automatically whenever a rule changes.

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