LoyaltyLion + Layers
LoyaltyLion loyalty profiles sync into Layers, letting you target tiers, boost redeemable products, and personalize search results for your most valuable customers.

What LoyaltyLion + Layers makes possible
Connect LoyaltyLion to loyalty workflows inside search and merchandising.
Reward your best customers first
Loyalty tier data influences ranking so VIPs see relevant rewards.
Loyalty context on every request
Tier and points context enrich each search and browse session.
No loyalty app replatforming
Works with your existing loyalty setup and customer accounts.
Surface rewards-eligible products
Highlight products relevant to the rewards a shopper can earn.
From loyalty data to better merchandising
Loyalty tier and points data flows into Layers so search and collections reflect what each shopper has earned.
- 1
Shopper signs in
- 2
Loyalty data is shared
- 3
Layers personalizes results
- 4
Shoppers see rewards first
Key capabilities
Everything you can do when LoyaltyLion data lives inside Layers.
Tier-aware ranking
Boost products that matter to each loyalty tier.
Points balance signals
Use points balance as a ranking and targeting signal.
Tier-targeted merchandising
Aim rules and boosts at specific loyalty tiers.
Session enrichment
Loyalty context joins cart, location, and history signals.
Segment targeting
Target loyalty segments with custom sort orders.
Rewards-aware results
Surface products relevant to reward eligibility.
More integrations
Rivo
LoyaltyBring loyalty tier, points balance, and rewards context into search personalization.
Learn moreSmile.io
LoyaltyBring Smile.io points, tiers, and rewards context into search personalization.
Learn moreFuego
Mobile AppsPower search, browse, and merchandising inside your Fuego mobile app with the setup you already run on web.
Learn moreFrequently asked questions
How do I enable the LoyaltyLion integration?
Open Settings, then Integrations in the Layers dashboard, toggle LoyaltyLion on, and save. No theme edits are required.
Do I need a separate LoyaltyLion account?
Yes. LoyaltyLion needs to be running your loyalty program before you enable the integration in Layers.
What data does Layers receive from LoyaltyLion?
Loyalty context such as tier and points balance. Layers uses it as a session signal for ranking and merchandising, and it respects the same consent settings as the Layers Pixel.
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