Product discovery, argued from the facts.
Comparisons, merchandising teardowns and field notes for Shopify Plus teams. Every claim cited, every test repeatable.
All posts 71 of 71
B2B Search on Shopify Plus: Why the Same Query Should Return Different Results Per Buyer
B2B search on Shopify Plus is identity-scoped. How companyLocationId scopes catalog, price list, and collections, plus a readiness checklist to find the gaps.
Combined Listings and Variant Breakouts on Shopify Plus: When Your Catalog Hides Stock From Search
Combined Listings can hide variant-level stock from Shopify search. What changes, the parent vs children decision, and an audit to find the gaps.
Shopify Custom Ranking vs AI Collection Sort: How to Sort by Margin, Not Just Clicks
Shopify's AI Collection Sort ranks for predicted conversion, not margin. Here's how to sort by margin, sell-through, and inventory, and prove it works.
Making Your Shopify Plus Catalog Agent-Ready: What ChatGPT, AI Agents, and Perplexity Actually See
What ChatGPT, AI agents, and Perplexity read from your Shopify Plus catalog, the five fields that decide an agent pick, and how to audit yours. By the Layers team.
How to Evaluate an AI Shopping Agent on Your Catalog: the Golden-Query Method
The Golden-Query Method: build 100 catalog-specific queries, score any AI shopping agent on five axes, A/B it against native search, and catch regressions.
Your Autocomplete and Search Results Are Two Different Engines
Your dropdown and results page are two systems. When they disagree, you lose your highest-intent shoppers. A five-query audit to find the drift in 10 minutes.
Multi-Market Merchandising on Shopify Plus: Currency-Aware Ranking, Regional Language, and Inventory-Aware Results
Shopify Markets localizes price and currency, not your search ranking. What changes per market, what you configure, and a QA grid to find the gaps.
Storefront MCP for Shopify Plus: How Merchandising Rules Should Surface to AI Agents
How Shopify Storefront MCP exposes your store to AI agents, whether agents honor your pins and boosts, and eight things to test before you let one near your storefront. By Deb Mukherjee.
Why Your Synonym List is a Bug, Not a Feature
Synonym lists are a workaround for search that can't read language. The maintenance math, the exceptions worth keeping, and how to retire yours safely.
Tearing Down Shopify’s Product Network Tracking Script
Shopify’s Product Network tracking script is a clean example of reducing storefront analytics work before it starts. Here is what it does, and what we fixed after reading it.
Layers Closes Funding Round Led by LOI Venture for AI-Powered Shopify Plus Search
Shopify Plus-native search and merchandising platform secures investment to expand engineering team and scale go-to-market.
The 31% Zero-Result Problem: Where Your Shopify Plus Search Quietly Loses Revenue
Six mechanically distinct causes of zero-result rate on Shopify Plus, with a five-query audit you can run on your store today. By the Layers team.