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Product discovery, argued from the facts.

Comparisons, merchandising teardowns and field notes for Shopify Plus teams. Every claim cited, every test repeatable.

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Reactivity Without the Re-Render Tax

Customer clicks a variant. React re-renders the whole product card. The image. The reviews. The breadcrumbs. All of it—just to update a price. Your cart drawer re-renders 47 components to change one number from 9 to 10.

Emilio Franco4 min read

The Hidden Failure Modes of Laravel + PgBouncer + PlanetScale

PlanetScale Postgres offers a managed, branch-native database layer for your Postgres nodes. This enables branch-based deployments, global replication, and connection multiplexing. However, it introduces failure...

Jake Casto6 min read

The Definitive Guide to Choosing a Smart Search App for Shopify

Choosing the right smart search app for your Shopify Plus store can make a big difference in your conversion rates, customer satisfaction, and revenue. With so many options out there, it’s important to know your needs, look at key features, and think about future growth. This guide will help you find a smart search solution that improves product discovery and delivers real results for your business.

Deb Mukherjee13 min read

Scaling Real‑Time Discovery: Inside Layers’ PlanetScale Migration

Layers is the only Search and Merchandising platform built exclusively for Shopify Plus. Our next-gen platform serves enterprise-level Shopify Plus users with large catalogs, at a fraction of the cost of competing tools. Layers currently powers hundreds of millions of dynamic requests daily (and growing quickly!).

Jake Casto6 min read