Automatically guide customers to the right page when they search for non-product queries. Semantic Redirects use AI to understand search intent, so variations like "need help," "customer service," and "contact us" all work without configuring every phrase.

What this enables

• Redirect support queries ("help", "returns", "refund") to your contact or policy pages
• Send brand searches ("nike", "nike shoes") to dedicated brand landing pages
• Route promotional queries ("sale", "clearance", "deals") to campaign pages
• Direct location searches ("store near me", "find a store") to your store locator

When a redirect triggers, the Search API returns a redirect URL instead of results.

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