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Default Selected Options in Ranking Rules
Ranking rules have a new Default Selected Options action. Pick the option values you want shoppers to see first, like Color: Orange, and products in searches that match the rule show that variant when they have it.
Each option can also change by month, so a seasonal color swaps in on its own. Layers uses the current month in your store's timezone and skips any month you leave blank. Monthly values work in request transforms too.