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Default Variant Options in Request Transforms
Request transforms have a new Set default selected options action. Add up to 20 option and value pairs, like Metal: Gold, and products in matching search and browse results show a Gold variant by default when they have one.
Defaults sent by the shopper win unless you turn on Override shopper-provided defaults, which replaces their whole list. The action only picks which variant is shown, so products aren't filtered and variant breakout tiles keep their grouping.