Personalized Recommendation Blocks
Recommendation blocks can now build a rail from what one specific shopper is doing, not just what's popular store-wide. Nine new strategies — Recently Viewed, Browsing History Related, Order Related, Replenish, four visually-similar variants seeded from a shopper's browsing, cart, or order history, and a blended Personalized rail — resolve directly against the shopper's session, cart, and order history in real time. We also added a directional Customers Who Viewed Then Viewed strategy for "shoppers viewed next" rails.
To help brand-new visitors before they've built up any session activity, User Affinity now blends in context priors learned from what shoppers with a similar campaign, location, or channel tend to buy — fading out automatically as a shopper's own behavior takes over.