Blotout + Layers
Layers forwards widget clickstream events to Blotout and uses Blotout User and Device IDs for consistent cross-session tracking and privacy-compliant attribution.
What Blotout + Layers makes possible
Connect Blotout to analytics workflows inside search and merchandising.
Make search measurable
Forward widget events so every search decision can be analyzed.
Connect events to revenue
Attribute revenue back to queries, clicks, and merchandising rules.
Privacy-first attribution
Use privacy-safe IDs to stay compliant while measuring performance.
Session-level insights
Replay sessions and see how shoppers interact with results.
From analytics data to better decisions
Interaction and attribution data feed into Layers so you can measure discovery impact.
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Collect events
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Attribute revenue
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Optimize ranking
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Report results
Key capabilities
Everything you can do when Blotout data lives inside Layers.
Event forwarding
Send widget interactions to your analytics stack.
Attribution modeling
Connect revenue to search queries and clicks.
Session replay correlation
Watch how shoppers interact with search results.
Privacy compliance
Control what data is shared and with whom.
Real-time dashboards
Monitor search performance as it happens.
Conversion reporting
Report on searches, adds, and purchases.
More integrations
Microsoft Clarity
AnalyticsStream widget click data into Clarity for session replay, heatmaps, and UX insights.
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Fuego
Mobile AppsPower search, browse, and merchandising inside your Fuego mobile app with the setup you already run on web.
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Klaviyo
CampaignsSync Klaviyo campaign UTMs to target search, sort orders, and merchandising rules by the campaign that drove the visit.
Learn moreFrequently asked questions
How do I enable the Blotout integration?
Open the Integrations section in the Layers dashboard, find Blotout, and toggle it on. No theme edits are required.
Do I need a separate Blotout account?
Yes. You need an active Blotout account to authorize the connection and begin syncing data.
Is shopper data shared securely?
Layers only passes the data needed to personalize results, and the integration follows the same security standards as the rest of the platform.