Microsoft Clarity + Layers
Layers streams widget click data to Microsoft Clarity so you can replay sessions, view heatmaps, and understand how shoppers interact with visual search and shop similar features.
What Microsoft Clarity + Layers makes possible
Connect Microsoft Clarity to analytics workflows inside search and merchandising.
Make search measurable
Forward widget events so every search decision can be analyzed.
Connect events to revenue
Attribute revenue back to queries, clicks, and merchandising rules.
Privacy-first attribution
Use privacy-safe IDs to stay compliant while measuring performance.
Session-level insights
Replay sessions and see how shoppers interact with results.
From analytics data to better decisions
Interaction and attribution data feed into Layers so you can measure discovery impact.
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Collect events
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Attribute revenue
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Optimize ranking
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Report results
Key capabilities
Everything you can do when Microsoft Clarity data lives inside Layers.
Event forwarding
Send widget interactions to your analytics stack.
Attribution modeling
Connect revenue to search queries and clicks.
Session replay correlation
Watch how shoppers interact with search results.
Privacy compliance
Control what data is shared and with whom.
Real-time dashboards
Monitor search performance as it happens.
Conversion reporting
Report on searches, adds, and purchases.
More integrations
Blotout
AnalyticsForward widget clickstream events to Blotout and use Blotout IDs for privacy-compliant attribution.
Learn more
Fuego
Mobile AppsPower search, browse, and merchandising inside your Fuego mobile app with the setup you already run on web.
Learn more
Klaviyo
CampaignsSync Klaviyo campaign UTMs to target search, sort orders, and merchandising rules by the campaign that drove the visit.
Learn moreFrequently asked questions
How do I enable the Microsoft Clarity integration?
Open the Integrations section in the Layers dashboard, find Microsoft Clarity, and toggle it on. No theme edits are required.
Do I need a separate Microsoft Clarity account?
Yes. You need an active Microsoft Clarity account to authorize the connection and begin syncing data.
Is shopper data shared securely?
Layers only passes the data needed to personalize results, and the integration follows the same security standards as the rest of the platform.