Klaviyo + Layers
Klaviyo campaigns and tracking UTMs sync into Layers nightly, so you can target merchandising rules, banners, product sequences, search, and sort orders based on the campaign a shopper arrived from.
What Klaviyo + Layers makes possible
Connect Klaviyo to campaigns workflows inside search and merchandising.
Campaign-aware targeting
Apply merchandising rules, banners, and sort orders to shoppers arriving from a specific campaign.
Nightly UTM sync
Campaign and UTM data refresh automatically so conditions stay current.
Close the campaign loop
Shoppers from a campaign see consistent product experiences on your storefront.
Attribution you can act on
See which searches and purchases tie back to each campaign.
From campaign data to consistent storefront experiences
Campaign UTM data flows into Layers so you can connect on-site search, merchandising, and sort orders to the campaigns that drive traffic.
- 1
Campaign sends traffic
- 2
UTMs reach Layers
- 3
Rules match the campaign
- 4
Results are personalized
Key capabilities
Everything you can do when Klaviyo data lives inside Layers.
Campaign condition builder
Add a campaign field to contextual conditions and merchandising rules.
UTM matching
Match sessions by campaign UTM parameters.
Rule targeting
Target merchandising rules, banners, and sort orders by campaign.
Product sequences
Sequence products for shoppers from a specific campaign.
Search personalization
Personalize search and browse results per campaign.
Campaign reporting
Report on search performance by campaign.
More integrations
Listrak
CampaignsSync Listrak email sends to target merchandising rules, banners, search, and sort orders by the campaign that drove the visit.
Learn more
Fuego
Mobile AppsPower search, browse, and merchandising inside your Fuego mobile app with the setup you already run on web.
Learn more
Rivo
LoyaltyBring loyalty tier, points balance, and rewards context into search personalization.
Learn moreFrequently asked questions
How do I connect Klaviyo?
Toggle Klaviyo on under Settings, then Integrations in the Layers dashboard, then approve read-only access to campaigns and account info in Klaviyo. The initial campaign sync starts automatically.
Which campaigns can I target?
Campaigns that have all three tracking UTMs (source, medium, and campaign) configured in Klaviyo. Matching uses the UTMs on the shopper session, is case-insensitive, and adds no latency because Layers never calls Klaviyo at request time.
How current is the campaign list?
Klaviyo campaigns sync nightly, so new campaigns appear after the next sync. You can disconnect and reconnect the integration to force an immediate resync.
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