Listrak + Layers
Listrak broadcast sends and their campaign tracking sync into Layers automatically, so you can target merchandising rules, banners, product sequences, search, and sort orders at shoppers arriving from a specific Listrak email.
What Listrak + Layers makes possible
Connect Listrak to campaigns workflows inside search and merchandising.
Campaign-aware targeting
Apply merchandising rules, banners, and sort orders to shoppers arriving from a specific campaign.
Nightly UTM sync
Campaign and UTM data refresh automatically so conditions stay current.
Close the campaign loop
Shoppers from a campaign see consistent product experiences on your storefront.
Attribution you can act on
See which searches and purchases tie back to each campaign.
From campaign data to consistent storefront experiences
Campaign UTM data flows into Layers so you can connect on-site search, merchandising, and sort orders to the campaigns that drive traffic.
- 1
Campaign sends traffic
- 2
UTMs reach Layers
- 3
Rules match the campaign
- 4
Results are personalized
Key capabilities
Everything you can do when Listrak data lives inside Layers.
Campaign condition builder
Add a campaign field to contextual conditions and merchandising rules.
UTM matching
Match sessions by campaign UTM parameters.
Rule targeting
Target merchandising rules, banners, and sort orders by campaign.
Product sequences
Sequence products for shoppers from a specific campaign.
Search personalization
Personalize search and browse results per campaign.
Campaign reporting
Report on search performance by campaign.
More integrations
Klaviyo
CampaignsSync Klaviyo campaign UTMs to target search, sort orders, and merchandising rules by the campaign that drove the visit.
Learn more
Fuego
Mobile AppsPower search, browse, and merchandising inside your Fuego mobile app with the setup you already run on web.
Learn more
Rivo
LoyaltyBring loyalty tier, points balance, and rewards context into search personalization.
Learn moreFrequently asked questions
How do I connect Listrak?
Create an Email integration in Listrak under Integrations, then Integration Management, enable the List and Message areas, and enter the generated Client ID and Client Secret in the Layers dashboard.
Which messages can I target?
Broadcast messages on lists with Google Analytics tracking enabled. Triggered and transactional messages are not shown because they cannot be uniquely matched from the shopper session.
How current is the message list?
Messages sync roughly every 15 minutes with a wider daily reconciliation, so new broadcasts are usually targetable within minutes of sending.
Something about Listrak + Layers wrong or out of date? Tell us and we'll correct it.