Meta + Layers
Meta ad and audience data connect with Layers, helping attribute searches to campaigns and measure how paid discovery drives product discovery on your storefront.
What Meta + Layers makes possible
Connect Meta to advertising workflows inside search and merchandising.
Unify attribution
Ad clicks tie to search and purchase behavior.
Measure paid discovery
See how search sessions from paid campaigns perform.
Forward search events
Send search and browse events to ad platforms.
Close the loop
Ad spend and search revenue are connected in one view.
From ad data to better measurement
Advertising data flows into Layers for attribution, measurement, and campaign-aware storefront experiences.
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Connect ad account
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Forward events
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Attribute discovery
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Optimize merchandising
Key capabilities
Everything you can do when Meta data lives inside Layers.
Pixel event forwarding
Send search and browse events to ad platforms.
Attribution matching
Match ad clicks to search sessions.
Campaign measurement
Measure how search drives paid performance.
Ad-aware merchandising
Adjust rankings and banners for shoppers arriving from paid campaigns.
Catalog sync
Keep product catalogs aligned.
Search analytics
Report on queries and conversions from paid traffic.
More integrations
Fuego
Mobile AppsPower search, browse, and merchandising inside your Fuego mobile app with the setup you already run on web.
Learn more
Klaviyo
CampaignsSync Klaviyo campaign UTMs to target search, sort orders, and merchandising rules by the campaign that drove the visit.
Learn more
Rivo
LoyaltyBring loyalty tier, points balance, and rewards context into search personalization.
Learn moreFrequently asked questions
How do I enable the Meta integration?
Open the Integrations section in the Layers dashboard, find Meta, and toggle it on. No theme edits are required.
Do I need a separate Meta account?
Yes. You need an active Meta account to authorize the connection and begin syncing data.
Is shopper data shared securely?
Layers only passes the data needed to personalize results, and the integration follows the same security standards as the rest of the platform.