Meta + Layers
Meta ad and audience data connect with Layers, helping attribute searches to campaigns and measure how paid discovery drives product discovery on your storefront.
What Meta + Layers makes possible
Connect Meta to advertising workflows inside search and merchandising.
Unify attribution
Ad clicks tie to search and purchase behavior.
Measure paid discovery
See how search sessions from paid campaigns perform.
Forward search events
Send search and browse events to ad platforms.
Close the loop
Ad spend and search revenue are connected in one view.
From ad data to better measurement
Advertising data flows into Layers for attribution, measurement, and campaign-aware storefront experiences.
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Connect ad account
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Forward events
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Attribute discovery
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Optimize merchandising
Key capabilities
Everything you can do when Meta data lives inside Layers.
Pixel event forwarding
Send search and browse events to ad platforms.
Attribution matching
Match ad clicks to search sessions.
Campaign measurement
Measure how search drives paid performance.
Ad-aware merchandising
Adjust rankings and banners for shoppers arriving from paid campaigns.
Catalog sync
Keep product catalogs aligned.
Search analytics
Report on queries and conversions from paid traffic.
More integrations
Fuego
Mobile AppsPower search, browse, and merchandising inside your Fuego mobile app with the setup you already run on web.
Learn more
Rivo
LoyaltyBring loyalty tier, points balance, and rewards context into search personalization.
Learn more
Stockful
InventoryBring Stockful stock status, sales velocity, and projected stockouts into merchandising rules and sort orders.
Learn moreFrequently asked questions
How does Layers work with Meta?
Shoppers arriving from Meta campaigns carry UTM parameters that Layers captures as session context, so you can target merchandising rules and report on paid traffic.
Do I need to change my Meta pixel setup?
No. Layers works alongside your existing tracking and does not replace or modify your Meta pixel.
Is shopper data sent to Meta?
Layers only forwards events to services already loaded on your page, and forwarding respects your store's consent management settings.
Something about Meta + Layers wrong or out of date? Tell us and we'll correct it.