Merchandising just became significantly more powerful. You can now target merchandising rules based on real-time session context, allowing different customers to see different product arrangements—automatically.

What’s new

Contextual Conditions

Merchandising rules can now evaluate request-time context, including:

• Geography (country, state, city)
• Device type
• Customer attributes and tags
• UTM and campaign parameters
• Channel or environment data

Rules only apply when their conditions evaluate to true.

First-Match-Wins Rule Evaluation

Multiple rules can target the same collection and sort order. Layers evaluates them in order and applies the first matching rule, enabling clean fallback strategies.

Example:

• US visitors → US-specific merchandising
• UK visitors → UK-specific merchandising
• No conditions → Global default

Learn More