FEATURECustomers Menu and Collaborative AudiencesRead moreFEATURESequences Can Target Multiple CollectionsRead moreNEWControl Category Fill in Recommendation BlocksRead moreFEATURECollaborative Ranking Rules and AI Review ControlsRead moreFEATUREInsights Now Appear Where You WorkRead more
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Customers Menu and Collaborative Audiences

The Customers menu with Audiences and Dimensions, next to a shared audience draft with a teammate's label on a condition and an assistant approval request with Approve and save and Reject buttons

Audiences and Dimensions now sit under a new Customers menu instead of Settings. Old links redirect, and Audiences no longer needs to be enabled for your store.

Audiences also join real-time collaboration. You and your teammates share one live draft of the name, conditions, and SegmentQL, with field locks, cursors, and comments. A new Editors column shows who is working on each audience.

AI assistants can now list, create, estimate, and delete audiences through MCP, and draft edits for your review. Nothing changes for shoppers until you choose Approve & save. Check Rules using it first, since saving updates every rule that references the audience.

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FeatureMerchandisingAudiencesCollaborationMCP