What's newin Layers

Target shoppers by the ad network or platform their landing link came from — even when the link carries no UTM tags.

Stockful inventory signals now sync as product and variant attributes you can use in merchandising rules, conditions, and sort orders.

Target merchandising rules, banners, and more at shoppers arriving from a specific Listrak email send.

Variant breakouts can now exclude variants that match a condition you define — like being on sale or out of stock — so they never get their own tile.

Create rules that hide products from search results, collection pages, or recommendation blocks based on catalog attribute conditions.

Add a per-product "only when" gate to an entire Weighted Group blend, or to a single feature inside it — unmet gates fall through to the next sort term.

Target merchandising rules, banners, and more at shoppers arriving from a specific Klaviyo campaign.

Keep product sequences active only when their products still match defined rules.

Improve product sequences with conditions, draft support, and AI ordering.

Use advanced targeting conditions in sort orders and merchandising expressions.