What's newin Layers
Product updates for teams building faster discovery, sharper merchandising, and better storefront experiences.
Latest updates
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Reusable Audiences
Save a group of shopper conditions once, reuse it across rules, and see an estimate of how much recent traffic it covers.
Clicked Section and Clicked Block Conditions
Target merchandising rules by the theme section or block a shopper clicked to reach the current page.
Overnight Current Time Windows
Current Time conditions in merchandising rules now support windows that cross midnight, so a single between condition can target overnight hours.
Schedule Contextual Conditions
Gate merchandising rules, sort orders, and boosts by date, time of day, or day of week with a new Schedule field group.
Customer Segment Targeting
Target shoppers by the Shopify customer segments they belong to, synced automatically and resolved for every signed-in visitor.
Custom Context Fields
Layers now discovers the custom parameters your storefront sends in context.custom and offers them as targetable fields across every contextual condition builder.
Click Source Targeting
Target shoppers by the ad network or platform their landing link came from — even when the link carries no UTM tags.
Listrak Campaign Targeting
Target merchandising rules, banners, and more at shoppers arriving from a specific Listrak email send.
Klaviyo Campaign Targeting
Target merchandising rules, banners, and more at shoppers arriving from a specific Klaviyo campaign.